"The biggest new launches that are seeing the most success are the ones that are deeply connected to the broader franchise where there's not always cross-play but certainly cross-progression and the feeling that they're part of a single unified community and a single unified game experience."
However, he reiterated EA's interest in circling back to Apex on mobile, albeit with a different approach. I think we learned a great deal from that."įor the second, Wilson said that while Apex Legends Mobile was engaging core players and had initially attracted new users, it "didn't retain the more casual user at the rate that we needed it to, and in a game that relies a lot on team play and competitive play, liquidity of the overall playerbase is really, really important as you think about the future experience for players over time."įinally, Wilson cited an especially challenging mobile market with "changing player personalities" making it difficult to gain a foothold. "There is a level of immersion and complexity to Apex gameplay in particular which is very much what Apex is about - verticality of gameplay and team-based play - that didn't translate quite as well to mobile devices as we had hoped. Later in the call, Wilson gave a much more in-depth answer as to why it shut down Apex Legends Mobile. For more information on where things are at currently, including an FAQ, please read the blog below. We have made the decision to sunset Apex Legends Mobile. This seems to indicate that EA may bring Apex Legends back to mobile in some format without Apex Legends Mobile's development partner, Tencent subsidiary and PUBG Mobile maker Lightspeed Studios. "We have learned a great deal and have plans to reimagine a connected Apex Mobile experience in the future."
On today's earnings call, EA CEO Andrew Wilson offered an additional sentence in his prepared remarks that speaks to the possible future of Apex Legends on mobile. As the industry has evolved and our to create deeply connected Battlefield ecosystem has taken shape, we decided to pivot from the current direction to best on our vision for the franchise and to meet the expectations of our players.” “After months of working with our development partner, we have made the mutual decision to sunset the mobile game.”ĮA continued, “We've also made the decision to stop the development of the current Battlefield mobile title. “Despite Apex Mobile’s strong start, the ongoing experience was not going to meet the expectations of our players,” explained EA in a statement.
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